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逸東酒店集團(tuán)推出多層次品牌理念

時(shí)間:2010-12-29來(lái)源:轉(zhuǎn)載 作者:世界酒店編輯
  

       近日,朗廷旗下逸東酒店集團(tuán)以可持續(xù)發(fā)展原則為基礎(chǔ),推出三個(gè)全新的酒店及住宅品牌,以滿足不同層次客戶的需求。其中,逸東“華”瞄準(zhǔn)五星級(jí)高端市場(chǎng),逸東“智”針對(duì)中檔市場(chǎng),逸東“軒”則定位為服務(wù)式住宅公寓。
      “客人崇尚綠色環(huán)保概念卻很難在現(xiàn)實(shí)中身體力行,這種矛盾直接反映在他們的酒店選擇上。”逸東酒店集團(tuán)副總裁鄧宇翰說(shuō):“我們的目標(biāo)就是讓客人可以輕松地作出選擇。選擇一家以可持續(xù)發(fā)展為核心價(jià)值的酒店,他們無(wú)需增加開支,又可以實(shí)踐環(huán)保。全新的逸東品牌將給業(yè)主方帶來(lái)更具彈性的發(fā)展方案,不僅可以提升利潤(rùn)及潛力,同時(shí)也可根據(jù)全球不同市場(chǎng)的需求來(lái)節(jié)約成本,特別是在亞洲,包括中國(guó)、印度及泰國(guó)等地區(qū)。”
       據(jù)了解,逸東酒店提倡簡(jiǎn)約低調(diào)的現(xiàn)代化服務(wù),同時(shí)兼顧可持續(xù)發(fā)展之特質(zhì),立足環(huán)保,達(dá)到“地球評(píng)分”的標(biāo)準(zhǔn)。


      Based on the committee of sustainability, the Langham’s Eaton Hotels put forward unique brand model to meet the demands of different markets. The Eaton Luxe Hotels target to the five-star upscale markets, the Eaton Smart Hotels aim at midscale markets, and the Eaton House offers serviced suites.
      “The guests admire the green philosophy but hardly to experience it in real life, and this reflects directly on their selection of hotels.” Mr. Deng Yuhan, the Vice-President of Eaton Hotels said, “Our goal is to offer the travelers flexibility. They don’t need to add any expenditure for choosing a sustainable hotel. As a result, the business owners can increase profitability, as well as save cost in different markets, especially Asian markets.”
      It is reported that Eaton Hotels advocate simple modernized services, and take account of sustainability, which reach the standard of Earthcheck.

 


 

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