2012 WORLD HOTEL FORUM CONFERENCE
Nanjing Consensus
2012年是中國共產黨第十四次全國代表大會提出建立社會主義市場經濟體制20周年，也是鄧小平“南巡講話”20周年，特別是剛剛閉幕的中國共產黨的十八大讓中國的改革進一步具有了特殊的含義和期待。中國與世界經濟的融合越來越緊密了，作為朝陽產業、幸福產業、民生產業的中國旅游業正在科學發展，力爭到2020年成為世界第一入境旅游目的地國和全球最大的國內旅游市場，成為國民經濟的戰略性支柱產業和人民群眾更加滿意的現代服務業。在新的經濟形勢和旅游業強勢發展情況下，中國旅游業的興盛離不開酒店業的發展，中國同世界酒店業的發展與交流越發日益密切。由聯合國世界旅游組織、中國國家旅游局、南京市人民政府特別支持，由世界酒店聯盟、旅游衛視、世界華商聯合會、美國亞洲協會共同在中國南京紫金山莊成功地主辦了“世界酒店論壇2012年會”，為積極探索中國旅游業轉變發展方式的科學路徑，凸顯“中國聲音”和“中國元素”，為更好的加強中國酒店業同世界旅游酒店業的交流與合作創造了良好的平臺、提供了良好的機遇。
2012 marks not only the 20th anniversary of the proposal to establish the socialist market economic system put forward by the 14th National Congress of the Communist Party of China, but also marks the 20th anniversary of “South Talk” by Deng Xiaoping. What’s more, the 18th National Congress of the CPC marks more special meanings and expectations of China’s reform in future.China’s intergration into the world economy has been increasingly close. As a sunrise industry, happiness industry and the people's livelihood industry, the scientific development of China’s tourism is being carried out so that the tourism industry will be the strategic pillar industry of national economy as well as the modern service industry that people are more satisfied with. Besides, China is also striving to be both the world’s top tourist destination and the biggest domestic tourism market by 2020.Under the new circumstance that tourism is booming, we believe that the prosperity of China’s tourism industry can not be separable from the development of the hotel industry, and the development and exchange between China and the world hotel industry will be surely increasingly close day by day. Supported by the United Nations World Tourism Organization, China National Tourism Administration and People's Government of Nanjing, “2012 World Hotel Forum Conference” is successfully co-hosted by WHA, Travel channel, World Chinese Merchants Union Association and USA Aisa Society in The Purple Palace Nanjing, China. This conference creates a good platform and provides a good opportunity to explore the scientific path of the development pattern of China's tourism industry, to highlight the “Voice of China”and “Chinese elements”, and to strengthen the exchange and cooperation between China's hotel industry and world's tourism & hotel industry.
世界酒店論壇2012年會主題圍繞“新時期酒店地產及酒店投資管理焦點”，包括“世界酒店論壇2012年會”和“第五屆世界酒店投資峰會暨第四屆五洲鉆石獎頒獎盛典”等重要活動。來自海內外十幾個國家的近400名政要以及旅游酒店行業的企業家、專家和精英共同見證此次行業盛會。
The theme of 2012 World Hotel Forum Conference is: Hotel Real Estate & Hotel Investment and Management Focus in New Period. This conference includes “2012 World Hotel Forum Conference”, “The 5th World Hotel Investment Summit & the 4th Continental Diamond Award Presentation Ceremony”,etc.About 400 prominent political figures,entrepreneurs,experts and elites in the tourism & hotel industry at home and abroad witness this industry event.
酒店業是世界經濟發展的窗口行業。世界酒店業正在蓬勃發展，更多更新的投資概念在世界酒店行業出現，在投資開發的同時，科學發展是一個越來越令人重視的問題。面對新機遇和新挑戰，本屆大會就新形勢下酒店業的科學發展、酒店投資管理的改革與創新、酒店地產投資與合作等諸多酒店業熱點話題進行碰撞和深層次交流。與會嘉賓代表就“世界與中國旅游經濟發展的現狀及展望”、“旅游及酒店業發展的熱點”、“酒店地產與酒店經營結合”、“酒店業品牌鑄造與競合”等主要問題達成一系列共識。
Hotel industry is the various service trade of world economic development. The world hotel industry is booming, more and newer investment concepts grow in world hotel industry. The scientific development is a great issue which gets more and more attention while investment develops at the same time. Faced with new opportunities and new challenges, this conference facilitates the collision and deep communication on many hot topics in the hotel industry, such as the scientific development of the hotel industry in new circumstances, the reform and innovation of hotel investment management, the hotel real estate investment and cooperation. All the participants reach a series of consensus on some main problems, involving “the status quo and outlook of the world and China’s tourism economic development”, “the hot spots of tourism & hotel industry”, “the combination of hotel real estate and hotel operation”, “the creation,competition and win-win of the hotel brand”.
就世界與中國旅游經濟發展的現狀及展望方面，與會者一致認為，傳統旅游業與相關產業的融合將是旅游業做大的必由之路。公共部門之間、公營和私營之間的合作將變得同等重要。尤其是，中國本土酒店品牌的培育及其文化內涵提升的時代已經到來。
就旅游及酒店業發展的熱點方面，與會者一致認為，應更加注重對無形資產的投資與培育，更加關注中產階級市場，更加強調對休閑、康體、文化主題的把握和運用。
在酒店地產與酒店經營結合方面，與會者一致認為，應強調國際品牌與民族品牌的良性互動，注重管理公司與酒店投資取向的有機對接，關注綜合經營管理酒店地產。
在酒店業品牌鑄造與競合方面，與會者一致認為，品牌塑造是滿足市場需求的一種能力，一種標準，一種品質。國內外酒店品牌競合發展需要業主方、管理公司及相關第三方機構的良性匹配與選擇。
On the topic “the status quo and outlook of the world and China’s tourism economic development”, the participants unanimously agree that integration of traditional tourism and related industries is the route one must take to enlarge tourism industry. The cooperation within the public sectors and the cooperation between the public and private sectors will be equally important.More importantly,the time that to cultivate national hotel brands and enhance its cultural connotation has come.
On the topic “the hot spots of tourism & hotel industry”, the participants believe that more emphasis should be put on the investment of intangible assets and the middle-class market.Besides, hotels must be able to grasp and make full use of these themes:leisure,sports and culture.
On the topic “the combination of hotel real estate and hotel operation”, the participants unanimously consent that international brand and national brand should interact harmoniously, and more attention should be paid to the combination of management companies and hotel investment orientation.The comprehensive operation and management of hotel real estate should also be paid more attention.
On the topic “the creation, competition and win-win of the hotel brand”, the participants reach a consensus that brand creation is the ability to satisfy the market demand,representing a standard and a kind of quality. The competition and win-win between international hotel brands and national hotel brands needs the benign matching and selection within the owner, management companies and related third party institution .
“江南佳麗地，金陵帝王州”的南京，是一座充滿魅力、充滿活力、充滿潛力的現代化城市。南京正在全力打造泛長三角地區承東啟西的門戶城市、國家綜合交通樞紐、區域科技創新中心，加快建設現代化國際性人文綠都。中國南京將更加積極融入世界經濟的發展，同時通過世界經濟發展的各種重要機遇來發展南京經濟、發展中國長三角地區經濟。
Nanjing is a modern city full of charm,vitality,as well as vast potential.She is sparing no efforts to create a gateway city connecting the eastern and western parts of the Pan-Yangtze River Delta region,striving to bulid the national integrated transport hub and the regional technology innovation center so as to accelerate the construction of a modern, international Humanistic and Green City.Nanjing will take a more active stance to join the global economic development.At the same time,Nanjing will make full use of the opptunities brought by the world’s economic development to enhance the economic development of Nanjing and the Yangtze River Delta region.